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Writing on email, AI, and growth.

Notes from the team: strategies, ideas, and lessons from building Brew.

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August2026

3 articles

24Mon

Email opens are a weak metric. Measure these instead

Data & Insights

Aug 246 min read

Email opens are a weak metric. Measure these instead

Apple Mail Privacy Protection inflated opens. Track clicks you trust, replies, conversions, and complaints. Here is how we classify a click.

Thomas ParkCo-founder & CTO, Brew

December 2025

3Wed

50+ Email Marketing Statistics You Need to Know in 2026

Data & Insights

Dec 38 min read

50+ Email Marketing Statistics You Need to Know in 2026

The latest email marketing statistics and benchmarks for 2025. ROI data, open rates, click rates, and trends backed by current research.

Maya PatelGuest Contributor

November 2025

12Wed

Email Marketing ROI: How to Calculate and Maximize Your Returns

Data & Insights

Nov 129 min read

Email Marketing ROI: How to Calculate and Maximize Your Returns

Learn exactly how to calculate email marketing ROI. Includes benchmarks by industry, strategies to improve returns, and common mistakes that kill ROI.

Sofia MartinezGuest Contributor

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